Which social media is used the most in Singapore?

In terms of which social media platforms Singaporeans are mostly on, it is YouTube (4.4mn users) and WhatsApp (4.32mn). Singaporeans (88.7%) use YouTube on a daily basis—two hours per day—for general media consumption.

What is the most popular social media in Singapore 2021?

Citing August 2021 data from Statista, Sharma said YouTube is the most popular platform in Singapore, followed by WhatsApp and Facebook.

What do Singaporeans use social media for?

They use social media to attract potential buyers and to promote their brand. By June 2020, they 160 thousand followers on Facebook. On the other hand, Xiaxue, a Singaporean blogger, only uses social media platforms to promote herself.

What social media platform do Millennials use the most in Singapore?

Instagram could therefore be considered as one of the most popular social networks for millennials in Singapore. The Facebook-owned social network counts about 766 million active users worldwide.

Is Instagram or Facebook more popular in Singapore?

Instagram has more than 2.5 million users in Singapore. While it may not be as large as YouTube and Facebook in terms of the user base, Instagram is still the best platform for sharing photos and videos. Furthermore, men and women aged 25 to 34 years old are the largest age group on Instagram.

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Is TikTok available in Singapore?

Singapore is one of the global offices of TikTok, among other Asian cities including Jakarta, Seoul, and Tokyo.

How popular is TikTok in Singapore?

According to market tracker Statistica, TikTok’s user base in Singapore this year is estimated to be around 2.09 million users. Reports also note that the app is especially popular among Gen Zers, who are born between 1997 and 2012.

What do Singaporeans spend most?

In 2017/18, housing**, food and transport accounted for the largest shares of monthly household expenditure. Collectively, they contributed to 62 per cent of monthly household expenditure, slightly lower than the 65 per cent recorded in 2012/13.

Who uses Instagram in Singapore?

The number of Instagram users in Singapore amounted to about 2.5 million as of January 2021. In 2019, a total of over 988 million users were active on the social media platform Instagram.

Number of Instagram users in Singapore from 2018 to 2021 (in millions)

Characteristic Number of Instagram users in millions

Who uses Facebook Singapore?

There were 4 440 000 Facebook users in Singapore in January 2020, which accounted for 72% of its entire population. The majority of them were men – 51%. People aged 25 to 34 were the largest user group (1 540 000).

What percentage of Singaporeans use Instagram?

There were 2 450 000 Instagram users in Singapore in February 2021, which accounted for 39.7% of its entire population. The majority of them were women – 55.2%. People aged 25 to 34 were the largest user group (960 000).

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Is Twitter popular in Singapore?

In May 2020, Twitter accounted for just under 6.3 percent of the social media market in the Asia Pacific region. In Singapore, Twitter is the sixth most used social media platform.

Number of Twitter users in Singapore in 2019 and 2021 (in millions)

Characteristic Number of Twitter users in millions

Is LinkedIn popular in Singapore?

The number of LinkedIn users in Singapore amounted to about 2.7 million as of January 2020. This indicates an increase from prior years, where in 2019, 2.6 million people could be reached with adverts on LinkedIn.

Are Singaporeans addicted to social media?

In fact, with 70% of the total population who are social media users on the go—more than double the global average of 34%—about 2 in 3 Singaporeans admit they have a social networking and Internet addiction.